A FEW REASONS YOU NEED A WEBSITE

There are so many things to think about when running a business—from marketing and sales to operations and finance. But one of the most important things you can do for your business is to make sure you have a professional website. A study done by PRNewswire showed that 76% of consumers look at online presence before physically visiting or considering doing business. Another study by Saleslion showed that 81% of shoppers research their product online before making a purchase.

Having an online presence for your business is more important than ever these days with the vast majority of people using the internet to find products and services they need.

There are countless reasons every business owner should have a website. I will highlight, in my opinion a few of the most important. 

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BUILDING YOUR BRAND​

A website allows you to control your brand image and messaging, showcasing your company's identity and values to potential customers. 
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INCREASED REACH
Customers can easily access detailed information about products, services, pricing, and company details anytime, improving customer service. 

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CREDIBILITY & PROFESSIONALISM

A well-designed website conveys a sense of legitimacy and professionalism, building trust with potential clients., while a poorly designed website will look amateurish and unprofessional. Having a website that is easy to navigate will also help build trust with customers. They will be able to find the information they are looking for quickly and easily without getting lost on your website.

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COST-EFFECTIVE​

Compared to a physical store, a website can be relatively inexpensive to set up and maintain. 

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GENERATE LEADS & SALES

With a website (especially a website primed for lead generation), you can capture leads through contact forms or lead magnets and then follow up with those leads to turn them into customers.

If you’re doing any online marketing, you can include links to your website in your ads or social media posts to direct traffic from these external platforms directly to your site.

 

DATA ANALYTICS​

​Websites provide valuable insights through analytics, allowing you to track visitor behavior and optimize your online presence. 

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​​MAINTAIN RELATIONSHIPS

​A website is a great way to keep in touch with your existing customers. You can post updates about your business, new products or services, and special promotions. You can also provide customer support through your website. This will help you maintain good relationships with your customers and keep them coming back for more.

Having satisfied, loyal customers is essential for any business. They are your best source of repeat business and referrals. By keeping them happy, you can ensure that your business will continue to grow.​​